... *) Hire a PR firm that specializes in Crisis Management. They exist. They have been through it before. They have probably helped people who have been in more hot water than you can imagine. Exxon’s negligence killed cute baby animals. You got depantsed by a 20 year old with a disassembler. I think they can handle it. They can also help with the first bullet. ...
Somebody respects our industry.
2 comments:
PR smokejumping is tough work. It is amazing how many companies go it alone.
I think it is a combination of denial and loss of perspective.
That was a funny observation about Exxon.
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