The importance of an easy install

First impressions count most with open source; make it easy to install and the rest follows

Open source is very different. Users hear about the software, they research it, download it and then try it - nearly always unattended and nearly always solo. The key thing here is the first impression is much more about how easy it is to get the software and use it successfully the first time. Otherwise the user is free to go somewhere else.

This goes double for reporters who are reviewing software.