The lack of a standard is a big problem. It's creating confusion and an aversion to spending. According to Booz Allen Hamilton, 98% of media executives say this deficiency is inhibiting marketers from spending more on digital.(Via Steve Rubel.)
I am glad to know that they industry is aware of the problem and at least moving towards a solution. If writers are to be paid, online advertising needs to expand. Advertisers need to have some from of reliable measurement and there needs to be an end to sleazy practices.
No comments:
Post a Comment